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Contrary to popular belief, Americans don't hate advertising. ...
by Roy H. Williams

Contrary to popular belief, Americans don't hate advertising.
- Roy H. Williams

A visual image is a simple thing, a picture that enters the eyes.
- Roy H. Williams

If you're not worried that you're pricing it too cheap,
you're not pricing it cheap enough.
- Roy H. Williams

Lives, like money, are spent.
What are you buying with yours?
- Roy H. Williams

 

You see a person when you look in the mirror that no one sees but you.
Other people see a person when they look at you,
but you're not that person, either.
- Roy H. Williams

The first step in exceeding your customer's expectations
is to know those expectations.
- Roy H. Williams

A good story often increases the salability of an item
without increasing its actual value.
- Roy H. Williams

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Einstein was searching for String Theory.
It not only reconciles General Relativity to Quantum Mechanics,
but it reconciles Science and the Bible as well.
- Roy H. Williams

Writing good ads is easy when you have something to say.
- Roy H. Williams

Human beings are creators, flinging powerful images
into the minds of their fellow men.
And all of these images are built of tiny particles of thought.
- Roy H. Williams

Words are mere shadows cast by ideas.
But the ideas they represent are real.
- Roy H. Williams

What this means is that the first week of every new
series of ads will continue to yield softer results
than you can expect to see in weeks two and three.
- Roy H. Williams

Numerals are images of amounts.
But the amounts they represent are real.
- Roy H. Williams

The salability of an item can often be improved while
the value itself remains unchanged.
- Roy H. Williams

A smart man makes a mistake, learns from it,
and never makes that mistake again.
But a wise man finds a smart man and learns from him
how to avoid the mistake altogether.
- Roy H. Williams

Consequently, a young business often grows by large percentages.
Mature businesses rarely do.
- Roy H. Williams

No trade will be made unless they want the thing more
than they want their money.
- Roy H. Williams

A meaningless statement remains meaningless no matter how often it's heard.
- Roy H. Williams

Strings of gravity vibrate at a different frequency than strings of light.
- Roy H. Williams

In marketing you must choose between boredom,
shouting and seduction.
Which do you want?
- Roy H. Williams

People don't trade money for things when they value
their money more highly than they value the things.
- Roy H. Williams

The value of an item - in the mind of a consumer -
is simply the difference between the anticipated price
and the price on the tag.
- Roy H. Williams

A visual image in the hand of an artist is merely a
tool to trigger a mental image.
- Roy H. Williams

In essence, String Theory describes space and time,
matter and energy, gravity and light,
indeed all of God's creation...
as music.
- Roy H. Williams

Quantum Mechanics and General Relativity are both accepted
as scientific fact even though they're mutually exclusive.
Albert Einstein spent the second half of his life searching
for a unifying truth that would reconcile the two.
- Roy H. Williams

One thing that hasn't changed, though,
is that we still have to hear the new ad 2 or 3 times
before it begins to affect us,
even when we're already familiar with the advertiser
in question and have a positive opinion of them.
- Roy H. Williams

A portal is a transitionary device of sight or sound
that functions as a sort of third gravitating body
between the this and the that,
pulling us toward itself, allowing us to bridge into
the unknown from the known.
- Roy H. Williams

String Theory describes energy and matter as being composed of tiny,
wiggling strands of energy that look like strings.
And the pitch of a string's vibration determines the nature of its effect.
- Roy H. Williams

It appears that the media filters we carry in our heads are like computers:
they've been forced to get faster in order to keep
up with the demands our high-speed society puts on them.
- Roy H. Williams

Have you heard of this new thing called the internet?
It's giving people new expectations.
It's allowing them to become their own expert.
Knowledge lies anxious at their fingertips.
Gloss over the truth in your advertising and you'll
quickly be dismissed as a poser.
- Roy H. Williams

Month after month, Wizard Academy equips people who
want to make a difference.
This is why journalists and scientists and artists
and educators and business owners and advertising professionals
and ministers are attracted to our little school.
- Roy H. Williams

According to String Theory, what appears to be empty
space is actually a tumultuous ocean of strings vibrating
at the precise frequencies that create the 4 dimensions you and I call height,
width, depth and time.
- Roy H. Williams

If an opinion contrary to your own makes you angry,
that is a sign that you are subconsciously aware
of having no good reason for thinking as you do.
- Bertrand Russell

One defeats a fanatic precisely by not being a fanatic oneself,
but on the contrary by using one's intelligence.
- George Orwell

This communicating of a man's self to his friend
works two contrary effects;
for it redoubleth joys, and cutteth griefs in half.
- Francis Bacon

Real excellence and humility are
not incompatible one with the other,
on the contrary they are twin sisters.
- Jean Baptiste Lacordaire

I hate to see complacency prevail in our lives
when it's so directly contrary to the teaching of Christ.
- Jimmy Carter

Contrary to general belief,
I do not believe that friends are necessarily
the people you like best,
they are merely the people who got there first.
- Peter Ustinov

Imagination grows by exercise, and contrary to common belief,
is more powerful in the mature than in the young.
- W. Somerset Maugham

Wealth is not without its advantages and the case to the contrary,
although it has often been made, has never proved widely persuasive.
- John Kenneth Galbraith

Faith indeed tells what the senses do not tell,
but not the contrary of what they see.
It is above them and not contrary to them.
- Blaise Pascal

The automobile, both a cause and an effect of this decentralization,
is ideally suited for our vast landscape and our generally
confused and contrary commuting patterns.
- Brock Yates

The house has to please everyone, contrary to the work of art which does not.
The work is a private matter for the artist.
The house is not.
- Adolf Loos

Faith is not contrary to reason.
- Sherwood Eddy

But contrary to what some people seem to think,
I was never a bully.
I was just a hard man.
- Roger Daltrey

There are two possible outcomes: if the result confirms the hypothesis,
then you've made a measurement.
If the result is contrary to the hypothesis,
then you've made a discovery.
- Enrico Fermi

Its smallness is not petty; on the contrary,
it is profound.
- Jan Morris

Contrary to what the fans may think,
you don't just show up,
wear a striped shirt and a whistle on Friday night.
- Jim Mitchell

To abandon oneself to principles is really to die -
and to die for an impossible love which is the contrary of love.
- Albert Camus

The true artist doesn't substitute immorality for morality.
On the contrary, he always substitutes a finer morality for a grosser one.
- David Herbert Lawrence

Reality shows that, contrary to other countries in southern Africa,
we have no basis for a classical guerilla struggle.
We have never had a hinterland, and we do not expect to.
- Joe Slovo

Among the southern tribes, on the contrary,
hats were sometimes worn in the dance,
although this was not considered in strict accordance with the doctrine.
- James Mooney

This assumes an upward revision of the European Budget,
which is precisely what Jacques Chirac refuses to do.
On the contrary, he has demanded a reduction.
- Laurent Fabius

The patient's autonomy always, always should be respected,
even if it is absolutely contrary - the decision is
contrary to best medical advice and what the physician wants.
- Jack Kevorkian

Consistency is contrary to nature, contrary to life.
The only completely consistent people are dead.
- Aldous Huxley

Relativism is not indifference; on the contrary,
passionate indifference is necessary in order for you
not to hear the voices that oppose your absolute decrees.
- Karel Capek

It is time to recognize a simple fact of life.
Contrary to what some of my colleagues seem to believe,
tax cuts do not pay for themselves.
- George Voinovich

Faith is not contrary to the usual ideas,
something that turns out to be right or wrong,
like a gambler's bet.
- Joanna Russ

There are two contrary impulses which govern this man's brain-the one sane,
and the other eccentric.
They alternate at regular intervals.
- Franz Schubert

On the contrary, it might even be a projection of what
the truth is of the Bush Administration's complacency
and ineptitude on the terrorism in its first 9 months in office.
- Sidney Blumenthal

Illegal drug use runs contrary to the image of health depicted by cycling.
Distributors of these drugs must be prosecuted more
harshly as they are ciminals.
- Bernard Hinault

Hence we did not foster competition in our school,
on the contrary.
- Dora Russell

I don't mean that literary fiction is better than genre fiction,
On the contrary; novels can perform two functions and most perform only one.
- Mark Haddon

Liberal capitalism is not at all the Good of humanity.
Quite the contrary; it is the vehicle of savage,
destructive nihilism.
- Alain Badiou

Work continuously to trim the White House staff from
your first day to your last.
All the pressures are to the contrary.
- Donald Rumsfeld

Today we no longer regard the universe as the cause
of our own undeserved troubles but perhaps,
on the contrary, as the last refuge from the mismanagement of our earthly affairs.
- Rudolf Arnheim

Yes, free markets tend to produce unequal incomes.
We should not be ashamed of that.
On the contrary, our system is the envy of the world
and should be a source of pride.
- Arthur C. Brooks

The exact contrary of what is generally believed is often the truth.
- Jean de la Bruyere

No Man is richer for having his Estate all in Money,
Plate, etc.
lying by him, but on the contrary, he is for that reason the poorer.
- Dudley North

To sum up, there is no evidence that a world without
nuclear weapons would be a dangerous world.
On the contrary, it would be a safer world,
as I will show later.
- Joseph Rotblat

On the contrary, the characteristic element of the
present situation is that economic questions have finally
and irrevocably invaded the domain of public life and politics.
- Arthur Henderson


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