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Creative ideas flourish best in a shop which ...
by Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun.
Nobody is in business for fun, but that does not mean
there cannot be fun in business.
- Leo Burnett

What helps people, helps business.
- Leo Burnett

The work of an advertising agency is warmly and immediately human.
It deals with human needs, wants, dreams and hopes.
Its 'product' cannot be turned out on an assembly line.
- Leo Burnett

A good ad which is not run never produces sales.
- Leo Burnett

 

Anyone who thinks that people can be fooled or pushed
around has an inaccurate and pretty low estimate of people -
and he won't do very well in advertising.
- Leo Burnett

To swear off making mistakes is very easy.
All you have to do is swear off having ideas.
- Leo Burnett

The greatest thing to be achieved in advertising,
in my opinion, is believability, and nothing is more
believable than the product itself.
- Leo Burnett

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The secret of all effective advertising is not the
creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett

I regard a great ad as the most beautiful thing in the world.
- Leo Burnett

Fun without sell gets nowhere but sell without fun
tends to become obnoxious.
- Leo Burnett

If you can't turn yourself into your customer,
you probably shouldn't be in the ad writing business at all.
- Leo Burnett

Plan the sale when you plan the ad.
- Leo Burnett

If you don't get noticed, you don't have anything.
You just have to be noticed, but the art is in getting noticed naturally,
without screaming or without tricks.
- Leo Burnett

The secret of all effective originality in advertising
is not the creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

Curiosity about life in all of its aspects,
I think, is still the secret of great creative people.
- Leo Burnett

I am one who believes that one of the greatest dangers
of advertising is not that of misleading people,
but that of boring them to death.
- Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.'
There's only 'smart sell' and 'stupid sell.'
- Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of,
'That's a hell of an ad.'
- Leo Burnett

Advertising is the ability to sense,
interpret...
to put the very heart throbs of a business into type,
paper and ink.
- Leo Burnett

Regardless of the moral issue, dishonesty in advertising
has proved very unprofitable.
- Leo Burnett

When you reach for the stars you may not quite get one,
but you won't come up with a handful of mud either.
- Leo Burnett

Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
- Leo Burnett

I have learned that it is far easier to write a speech
about good advertising than it is to write a good ad.
- Leo Burnett

There is no such thing as a permanent advertising success.
- Leo Burnett

Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.
- Leo Burnett

Advertising says to people, 'Here's what we've got.
Here's what it will do for you.
Here's how to get it.'
- Leo Burnett

I have learned that trying to guess what the boss or
the client wants is the most debilitating of all influences
in the creation of good advertising.
- Leo Burnett

I have learned to respect ideas, wherever they come from.
Often they come from clients.
Account executives often have big creative ideas,
regardless of what some writers think.
- Leo Burnett

Too many ads that try not to go over the reader's head
end up beneath his notice.
- Leo Burnett

Whether or not the standard of living made possible
by mass production and in turn by mass circulation,
is supported by and filled with the work of us hucksters,
I guess is something that only history can decide.
- Leo Burnett

I have learned that you can't have good advertising without a good client,
that you can't keep a good client without good advertising,
and no client will ever buy better advertising than
he understands or has an appetite for.
- Leo Burnett

A good basic selling idea, involvement and relevancy,
of course, are as important as ever,
but in the advertising din of today,
unless you make yourself noticed and believed,
you ain't got nothin'.
- Leo Burnett

Great indeed is the sublimity of the Creative,
to which all beings owe their beginning
and which permeates all heaven.
- Lao Tzu

Every man must decide whether he will
walk in the light of creative altruism
or in the darkness of destructive selfishness.
- Martin Luther King, Jr.

Happiness lies in the joy of achievement
and the thrill of creative effort.
- Franklin D. Roosevelt

Gratitude in advance is the most powerful
creative force in the universe.
- Neale Donald Walsch

To raise new questions, new possibilities,
to regard old problems from a new angle,
requires creative imagination and marks real advance in science.
- Albert Einstein

Fill your heart with the creative power
to accept the past,
decorate the present
and transform the future.
- Osho

All the works of man have their origin in creative fantasy.
What right have we then to depreciate imagination.
- Carl Jung

Almost always, the creative dedicated minority
has made the world better.
- Martin Luther King, Jr.

The uncreative mind can spot wrong answers,
but it takes a very creative mind to spot wrong questions.
- Antony Jay

Every human has four endowments- self awareness, conscience,
independent will and creative imagination.
These give us the ultimate human freedom...
The power to choose, to respond, to change.
- Stephen Covey

To live a creative life
we must lose our fear of being wrong.
- Joseph Chilton Pearce

The mind of man is continuously unfolding
into a greater recognition of its real plan
in the creative order of the Universe.
- Ernest Holmes

To succeed, one must be creative and persistent.
- John H. Johnson

Perhaps it is because cats do not live by human patterns,
do not fit themselves into prescribed behavior,
that they are so united to creative people.
- Andre Norton

The very essence of the creative is its novelty,
and hence we have no standard by which to judge it.
- Carl Rogers

The monotony and solitude of a quiet life
stimulates the creative mind.
- Albert Einstein

The creative act lasts but a brief moment,
a lightning instant of give-and-take,
just long enough for you to level the camera and to
trap the fleeting prey in your little box.
- Henri Cartier-Bresson

A creative man is motivated by the desire to achieve,
not by the desire to beat others.
- Ayn Rand

Vision is the true creative rhythm.
- Robert Delaunay

Since new developments are
the products of a creative mind,
we must therefore stimulate and encourage
that type of mind in every way possible.
- George Washington Carver

Without this playing with fantasy,
no creative work has ever yet come to birth.
The debt we owe to the play of
the imagination is incalculable.
- Carl Jung

Reading, after a certain age,
diverts the mind too much from its creative pursuits.
Any man who reads too much and uses his own brain too little
falls into lazy habits of thinking.
- Albert Einstein

The creation of something new
is not accomplished by the intellect
but by the play instinct acting from inner necessity.
The creative mind plays with the objects it loves.
- Carl Jung

My hand is the extension of the thinking process -
the creative process.
- Tadao Ando

We all have fertile creative periods and times when
we can't figure out how we ever did it.
- Cynthia Weil

It used to be that creative music was most of the music
that you heard back in the '30s and '40s,
and now it's like 3 percent.
So, its kind of a struggle getttin' it out there.
- Charlie Haden

Everyone in my family is in the film business;
I knew I wanted to be creative and it was important
in my family to be artistic.
- Sofia Coppola

I love being creative.
- Joanna Noelle Levesque

Good taste is the first refuge of the non-creative.
It is the last-ditch stand of the artist.
- Marshall McLuhan

I got out of college and I went to get my master's
in creative writing at San Francisco State.
I was working as an actor at the Actor's Workshop,
being abused as a intern.
- Peter Coyote

A creative artist works on his next composition because
he was not satisfied with his previous one.
- Dimitri Shostakovich

Creative minds have always been known to survive any kind of bad training.
- Anna Freud

There is creative reading as well as creative writing.
- Ralph Waldo Emerson

I have never been an innovator, a creative genius.
- Lawrence Welk

It is in the compelling zest of high adventure and of victory,
and in creative action, that man finds his supreme joys.
- Antoine de Saint-Exupery

But you have to be creative on how you sell yourself and market yourself.
- Talib Kweli

There is one crucial rule that must be followed in all creative meetings.
Never speak first.
At least at the start, your job is to shut up.
- William Goldman

This invisibility, however, means that the opportunities
for creative research are infinite.
- Barbara Smith


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