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To be persuasive, we must be believable;
by Edward R. Murrow

To be persuasive, we must be believable;
to be believable, we must be credible;
to be credible, we must be truthful.
- Edward R. Murrow

Related topics: Values

Everyone is a prisoner of his own experiences.
No one can eliminate prejudices -
just recognize them.
- Edward R. Murrow PHOTO

The obscure we see eventually.
The completely obvious,
it seems, takes longer.
- Edward R. Murrow

We cannot defend freedom abroad by deserting it at home.
- Edward R. Murrow

 

Most truths are so naked
that people feel sorry for them
and cover them up,
at least a little bit.
- Edward R. Murrow

We will not be driven by fear into an age of unreason
if we dig deep in our history and remember
that we are not descended from fearful men,
not from men who feared to write, to speak,
to associate and to defend causes
which were for the moment unpopular.
- Edward R. Murrow

People say conversation is a lost art;
how often I have wished it were.
- Edward R. Murrow

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A reporter is always concerned with tomorrow.
There's nothing tangible of yesterday.
All I can say I've done is
agitate the air ten or fifteen minutes
and then boom - it's gone.
- Edward R. Murrow

Just because your voice reaches halfway around the world
doesn't mean you are wiser
than when it reached only to the end of the bar.
- Edward R. Murrow

Difficulty is the excuse history never accepts.
- Edward R. Murrow

Fame is morally neutral.
- Edward R. Murrow

Good night, and good luck.
- Edward R. Murrow

Anyone who isn't confused,
really doesn't understand the situation.
- Edward R. Murrow

Just once in a while, let us exalt
the importance of ideas and information.
- Edward R. Murrow

Our major obligation is not to mistake slogans for solutions.
- Edward R. Murrow

We cannot make good news out of bad practice.
- Edward R. Murrow

No one can terrorize a whole nation,
unless we are all his accomplices.
- Edward R. Murrow

The speed of communications is wondrous to behold.
It is also true that speed can multiply
the distribution of information that we know to be untrue.
- Edward R. Murrow

The politician in my country seeks votes,
affection and respect, in that order.
With few notable exceptions,
they are simply men who want to be loved.
- Edward R. Murrow

If we were to do the Second Coming of Christ
in color for a full hour,
there would be a considerable number of stations
which would decline to carry it on the grounds
that a Western or a quiz show would be more profitable.
- Edward R. Murrow

A satellite has no conscience.
- Edward R. Murrow

We must not confuse dissent with disloyalty.
When the loyal opposition dies,
I think the soul of America dies with it.
- Edward R. Murrow

We will not walk in fear, one of another.
We are not descended from fearful men,
Not from men who feared to write, to speak,
To associate and to defend causes
which were for the moment unpopular.
This is no time... to keep silent.
- Edward R. Murrow

The newest computer can merely compound, at speed,
the oldest problem in the relations between human beings,
and in the end the communicator will be confronted with the old problem,
of what to say and how to say it.
- Edward R. Murrow

The great enemy of the truth is very often not the lie,
deliberate, contrived and dishonest,
but the myth, persistent, persuasive and unrealistic.
- John F. Kennedy

Humor is richly rewarding to the person who employs it.
It has some value in gaining and holding attention,
but it has no persuasive value at all.
- John Kenneth Galbraith

Power is the most persuasive rhetoric.
- Friedrich Schiller

Wealth is not without its advantages and the case to the contrary,
although it has often been made, has never proved widely persuasive.
- John Kenneth Galbraith

Truthful words are not beautiful;
beautiful words are not truthful.
Good words are not persuasive;
persuasive words are not good.
- Lao Tzu

Unhappy, let alone angry, religious people provide
more persuasive arguments for atheism and secularism
than do all the arguments of atheists.
- Dennis Prager

The point of literary criticism in anthropology is not to replace research,
but to find out how it is that we are persuasive.
- Clifford Geertz

I am not unconscious of the persuasive power exerted
by these considerations to drag men along in the current;
but I am not at liberty to travel that road.
- Benjamin F. Wade

The more informative your advertising,
the more persuasive it will be.
- David Ogilvy

For your own good is a persuasive argument that will
eventually make a man agree to his own destruction.
- Janet Frame

Human models are more vivid and more persuasive than explicit moral commands.
- Daniel J. Boorstin

Another argument, vaguer and even less persuasive,
is that gay marriage somehow does harm to heterosexual marriage.
I have yet to meet anyone who can explain to me what this means.
In what way would allowing same-sex partners to marry
diminish the marriages of heterosexual couples?
- Ted Olson

I have a theory that the best ads come from personal experience.
Some of the good ones I have done have really come
out of the real experience of my life,
and somehow this has come over as true and valid and persuasive.
- David Ogilvy

Projecting a persuasive image of a desirable and practical
future is extremely important to high morale,
to dynamism, to consensus, and in general to help the
wheels of society turn smoothly.
- Herman Kahn

Properly practiced creativity must result in greater
sales more economically achieved.
Properly practiced creativity can lift your claims
out of the swamp of sameness and make them accepted,
believed, persuasive, urgent.
- William Bernbach

The belief may be too often mistaken,
but the illusion of coming into direct contact with
the past is intoxicating and persuasive,
and can result in an interpretation that carries conviction.
Sometimes confidence is all that's needed.
- Charles Rosen

We can do things that we never could before.
Stop-motion lets you build tiny little worlds,
and computers make that world even more believable.
- Nick Park

You need to be real enough to be believable,
but you don't necessarily have to be real enough to be real.
There is a distinction.
- Bradley Whitford

I didn't want readers to have to make allowances for what they couldn't see,
but to be able to say to themselves that the fabric
of the magic detailed was perfectly believable.
- Terry Brooks

I want a kiss to be so believable it give the reader shivers.
- Laurell K. Hamilton

What I did was take the Jesus of the Gospels,
the Son of God, the Son of the Virgin Mary,
and sought to make Him utterly believable,
a vital breathing character.
- Anne Rice

Creating a believable world on the ship was very important,
and technically they got better and better and better at showing the ship too.
- Patrick Stewart

The headline is the most important element of an ad.
It must offer a promise to the reader of a believable benefit.
And it must be phrased in a way to give it memory value.
- Morris Hite

The role of an actor is to make every character believable.
- Orlando Bloom

Most of us came out of Popeye, so turning Popeye into
something believable was tricky enough.
- Gil Kane

Liar is a strong word, but we are all liars.
Not in the sense of intentionally speaking untruths,
but in the sense of carrying so much historical
and emotional baggage that none of us is believable.
To lie means to speak an untruth,
and virtually everything that comes out of our mouth
is an untruth - an opinion, an assumption,
a point-of-view based on our past.
- Jonathan Lockwood Huie

Ironically, in today's marketplace successful nonfiction has to be unbelievable,
while successful fiction must be believable.
- Jerry B. Jenkins

My secrets must be poetic to be believable.
- Mick Jagger

The whole essence of good drawing - and of good thinking,
perhaps - is to work a subject down to the simplest
form possible and still have it believable for what it is meant to be.
- Chuck Jones

The greatest thing to be achieved in advertising,
in my opinion, is believability, and nothing is more
believable than the product itself.
- Leo Burnett

When I want to show the kind of meanness people are capable of,
to make it believable I find I have to tone it down.
It's in real life that people are over the top.
- Todd Solondz

It's a good question, because to be believable is the
only way that you could be successful.
- Tanya Tucker

Comedy is exaggerated realism.
It can be stretched to the almost ludicrous,
but it must always be believable.
- Paul Lynde

I have to make this love affair believable enough.
It's very European.
- Chita Rivera

The script is very good because the things that happen
in it are very believable to me.
It doesn't presuppose that the world has changed very much.
You don't have to think that you're in a different world.
- Roger Spottiswoode

I don't understand that, because I think that what
people like most about the show is that they recognize
themselves in the characters and their problems,
so the more believable the family is,
the more we can draw the audience in.
- Patricia Richardson

Left Behind takes what to some people may be unbelievable
predictions from the Bible and shows how they might play out.
It makes the events of biblical prophecy understandable and thus believable.
- Jerry B. Jenkins

Since we didn't use guns, we wanted to make sure we
could earn the ability to win the audience over by making it believable.
A lot of what you do when you work out in that mode
is use your mental energy.
- Lucy Liu

And the most important thing - apart from telling a good,
believable story, and being a true character -
is to be someone the audience will care about,
even if you're playing a murderer or rapist.
- Anna Friel

I think that's because believable action is based on authenticity,
and accuracy is very important to me.
I always spend time researching my novels,
exploring the customs and attitudes of the county I'm using for their setting.
- Sidney Sheldon

I hope that what it comes down to at the end of the
day is that people believe that I believe what I'm singing.
It comes down to being believable.
You don't have to be likeable; generally,
though, I think I am.
- John Mayer

There haven't been many credible electronic covers records.
- Martin Gore

Well, you know, one lawyer says I'm the only witness and I'm not credible.
Another lawyer says this witness - there's tons of
evidence that's been available for years.
- Patty Hearst

They've got him - credible witnesses,
documents, heaven knows what else.
In all my years as a prosecutor I have never seen such an open-and-shut case.
- Elliot Richardson

For diplomacy to be effective, words must be credible -
and no one can now doubt the word of America.
- George W. Bush

A flourishing, morally credible media is a vital component
in the maintenance of genuinely public talk,
argument about common good.
- Rowan D. Williams

The real problem is arranging that experience in a way that tells a story,
which is just incredible enough to be interesting,
but credible enough to be believed.
- Richard Helms


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