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I wish all consumers were as gullible as advertising's biggest critics.
by Jef I. Richards

I wish all consumers were as gullible as advertising's biggest critics.
Anyone who believes advertising is that powerful will believe almost anything.
- Jef I. Richards

Congress seems to believe that 'Children are our future'
is a phrase coined by tobacco advertisers.
- Jef I. Richards

Creativity is an advertising agency's most valuable asset,
because it is the rarest.
- Jef I. Richards

Commercial speech is like obscenity...
we can't seem to define it, but we know it when we see it.
- Jef I. Richards

 

Creative without strategy is called 'art.'
Creative with strategy is called 'advertising.'
- Jef I. Richards

Advertising is the 'wonder' in Wonder Bread.
- Jef I. Richards

Advertising is speech.
It's regulated because it's often effective speech.
- Jef I. Richards

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The law requires a paper towel ad to be scrupulously honest,
but allows political candidates to lie without reproach.
What's wrong with this picture?
- Jef I. Richards

In advertising, sex sells.
But only if you're selling sex.
- Jef I. Richards

Is advertising a profession, like law or medicine?
How many new parents clutch their baby to their breast and declare,
'I want this child to grow up to be a media planner'?
- Jef I. Richards

In the world of commercial speech, tobacco advertising
bears the earmarks of an endangered species.
- Jef I. Richards

While it may be true that the best advertising is word-of-mouth,
never lose sight of the fact it also can be the worst advertising.
- Jef I. Richards

Advertising is totally unnecessary.
Unless you hope to make money.
- Jef I. Richards

There's so much truly putrid advertising out there it's embarrassing.
But not all advertising is bad.
Some of it is really quite mediocre.
- Jef I. Richards

I believe 'credibility' is one of the biggest issues
yet to be addressed by Internet advertisers.
- Jef I. Richards

If its not done ethically, advertising won't be trusted.
If consumers don't trust it, advertising is pointless.
- Jef I. Richards

The Death of Advertising? I think that's in the book of Revelation.
It's the day when people everywhere become satisfied with their weight,
their hair, their skin, their wardrobe,
and their aroma.
- Jef I. Richards

There is a huge difference between journalism and advertising.
Journalism aspires to truth.
Advertising is regulated for truth.
I'll put the accuracy of the average ad in this country
up against the average news story any time.
- Jef I. Richards

Life is best when I wish neither to hurry the future nor to slow it.
- Jonathan Lockwood Huie

If things are not as you wish,
wish them as they are.
- Yiddish Proverb

This is my wish for you:
Comfort on difficult days,
Smiles when sadness intrudes,
Rainbows to follow the clouds,
Laughter to kiss your lips,
Sunsets to warm your heart,
Hugs when spirits sag,
Beauty for your eyes to see,
Friendships to brighten your being,
Faith so that you can believe,
Confidence for when you doubt,
Courage to know yourself,
Patience to accept the truth,
Love to complete your life.
- Anonymous

We must become the change we wish to see in the world.
- Mohandas (Mahatma) Gandhi

Advice is what we ask for when we already know the answer
but wish we didn't.
- Erica Jong

Life is to be taken lightly
by those who wish to be happy
and by those who wish to age gracefully.
- Jonathan Lockwood Huie

Be as you wish to seem.
- Socrates

A dream is a wish your heart makes.
- The Supremes

We must be the change we wish to see.
- Mohandas (Mahatma) Gandhi

Be gentle first with yourself -
if you wish to be gentle with others.
- Lama Yeshe

Lend your voices only to sounds of freedom,
no longer lend your strength to that
which you wish to be free from.
Fill your life with love and bravery,
and you shall live a life uncommon.
- Jewel

If you wish to see the truth,
then hold no opinion for or against.
- Osho

If you wish to succeed in life,
make perseverance your bosom friend,
experience your wise counselor,
caution your elder brother,
and hope your guardian genius.
- Joseph Addison

If you wish to experience peace,
provide peace for another.
- Tenzin Gyatso, the 14th Dalai Lama

I wish you enough rain to appreciate the sun more.
- Anonymous

Pull the string, and it will follow wherever you wish.
Push it, and it will go nowhere at all.
- Dwight D. Eisenhower

Do not wish to be anything but what you are,
and try to be that perfectly.
- St. Francis De Sales

Freedom is the right to live as we wish.
- Epictetus

Do not seek to bring things to pass
in accordance with your wishes,
but wish for them as they are,
and you will find them.
- Epictetus

You must be the change you wish to see in the world.
- Mohandas (Mahatma) Gandhi

We can change our lives.
We can do, have, and be exactly what we wish.
- Tony Robbins

My wish is to ride the tempest, tame the waves.
- Trieu Thi Trinh

Is freedom anything else than the right
to live as we wish? Nothing else.
- Epictetus

You are never given a wish without also
being given the power to make it true.
You may have to work for it, however.
- Richard Bach

Learn to become still. And to take your attention
away from what you don't want, and all the emotional charge around it,
and place your attention on what you wish to experience.
- Michael Beckwith

We can allow satellites, planets, suns, universe,
nay whole systems of universes, to be governed by laws,
but the smallest insect, we wish
to be created at once by special act.
- Charles Darwin

Know that the true essence of the Golden Rule
is always being compassionate, kind,
generous, and being in service to others.
Compelling others to behave as you wish
them to behave in the name of the
Golden Rule is a corruption of a sacred principle.
- Jonathan Lockwood Huie

If there is anything that we wish to change in the child,
we should first examine it and see whether it is
not something that could better be changed in ourselves.
- Carl Jung

The wish for healing has always been half of health.
- Lucius Annaeus Seneca

Nothing is so common-place as to wish to be remarkable.
- Oliver Wendell Holmes, Jr.

The art of acceptance is the art of making someone
who has just done you a small favor
wish that he might have done you a greater one.
- Martin Luther King, Jr.

I did not wish to take a cabin passage,
but rather to go before the mast
and on the deck of the world,
for there I could best see
the moonlight amid the mountains.
I do not wish to go below now.
- Henry David Thoreau

I do not wish to treat friendships daintily,
but with roughest courage.
When they are real, they are
not glass threads or frost-work,
but the solidest thing we know.
- Ralph Waldo Emerson

If I were to wish for anything,
I should not wish for wealth and power,
but for the passionate sense of potential -
for the eye which, ever young and ardent, sees the possible.
Pleasure disappoints; possibility never.
- Soren Kierkegaard

Life is a process of becoming,
a combination of states we have to go through.
Where people fail is that they wish to elect a state
and remain in it. This is a kind of death.
- Anais Nin

"I wonder what Piglet is doing," thought Pooh.
"I wish I were there to be doing it, too."
- A. A. Milne (Winnie-The-Pooh)

When we quarrel, how we wish we had been blameless.
- Ralph Waldo Emerson

I know God will not give me anything I can't handle.
I just wish he didn't trust me so much.
- Mother Teresa

Momma always said dyin' was a part of life.
I sure wish it wasn't.
- the movie Forrest Gump

I wish you a magical white rabbit kind of day.
- Jonathan Lockwood Huie

I wish you a tea and jammies kind of day.
- Jonathan Lockwood Huie

It takes as much energy to wish as it does to plan.
- Eleanor Roosevelt

As a single footstep will not make a path on the earth,
so a single thought will not make a pathway in the mind.
To make a deep physical path, we walk again and again.
To make a deep mental path, we must think over and over
the kind of thoughts we wish to dominate our lives.
- Henry David Thoreau

I wish you a rainbows and butterflies kind of day.
- Jonathan Lockwood Huie

I wish I could write as mysterious as a cat.
- Edgar Allan Poe

Money is only a tool.
It will take you wherever you wish, but it will not
replace you as the driver.
- Ayn Rand

You will know that forgiveness has begun when you recall
those who hurt you and feel the power to wish them well.
- Lewis B. Smedes

It is legal because I wish it.
- Louis XIV

In critical moments men sometimes see
exactly what they wish to see.
- the character Spock of the television series Star Trek

I would love a family.
I'm at the age where the wish for a child gets stronger.
But who knows.
- Cameron Diaz

To my surprise, my 70s are nicer than my 60s and my 60s than my 50s,
and I wouldn't wish my teens and 20s on my enemies.
- Lionel Blue

If we wish to make a new world we have the material ready.
The first one, too, was made out of chaos.
- Robert Quillen

I wish my mother had left me something about how she felt growing up.
I wish my grandmother had done the same.
I wanted my girls to know me.
- Carol Burnett


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- Jonathan Lockwood Huie

 


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