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Dick Wolf Quotes and Sayings

I hope you find great value in these Quotes by Dick Wolf from my large collection of motivational and inspirational quotes and sayings.

Advertising is the art of the tiny.
You have to tell a complete a story and deliver a complete
message in a very encapsulated form.
It disciplines you to cut away extraneous information.
- Dick Wolf

The threat to free television.
The reason television is free is because it is a life
support system for commercials.
That fundamental aspect is about to change.
- Dick Wolf

It's show business.
No show, no business.
- Dick Wolf

If the scripts are not good, I'll tell somebody,
'This isn't good.'
- Dick Wolf

 

The heart and soul of network programming is series programming,
the weekly repetition of characters you like having in your house.
- Dick Wolf

Everybody knows things are not the same.
The people running the TV end of a major vertically
integrated company know how much money a successful show can make.
- Dick Wolf

I get bored with establishing shots of people getting
out of cars and walking into buildings,
getting into elevators and then 45 seconds later they have a line.
- Dick Wolf

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There are professional negotiators working for the writers and the actors,
but basically you've got the writers and actors negotiating against businessmen.
That's why you get rhetoric.
- Dick Wolf

The ad revenues still go up because nothing dependably
delivers the eyeballs that successful series do.
- Dick Wolf

As soon as you become complacent your show gets canceled.
- Dick Wolf

It was like in Samoa when they'd put up a movie screen
on the beach and show movies and the locals would run
behind the sheet to see where the people went.
It was pretty grim.
- Dick Wolf

I would say that if you really wished to be a working member of the community,
don't go out on strike because then there's no work
and no potential of work.
- Dick Wolf

You have this disturbing reality that there are a lot
of people who would rather say,
'I'm on strike' than 'I'm unemployed.'
And those are the people who vote for strikes.
- Dick Wolf

I think most people don't react well to being screamed at.
It's counterproductive.
- Dick Wolf

The most positive step is to try to expand the employment base by making it,
if not economically friendly, at least not economically disastrous,
for studios to take on deficits.
- Dick Wolf

And the consumer doesn't care.
They don't watch networks, they watch TV shows.
- Dick Wolf

I was raised not to be rude, but I also try to get
the best work out of people.
- Dick Wolf

There are other options out there, after all,
like read a book, go on the Internet,
rent a movie.
- Dick Wolf

Drama or comedy programming is still the surest way
for advertisers to reach a mass audience.
Once that changes, all bets are off.
- Dick Wolf

I hardly see myself as a futurist.
- Dick Wolf

The environment doesn't change that radically.
You are still going to go home at night and NBC is going to be there,
ABC and CBS will still be there.
- Dick Wolf

I do love television.
But the business is accelerating and people are not
getting the chance to fail.
- Dick Wolf

I try to just communicate what I want done as clearly and simply as possible.
- Dick Wolf

I don't think you can really make television based
on what you think audiences want.
You can only make stories that you like,
because you have to watch it so many times.
- Dick Wolf

The agendas on the management side of the table now
are not in sync like they used to be because you have
vastly different entities supplying programming to networks.
- Dick Wolf

People do have viewing patterns, and you disrupt those at your own peril.
That's something that everybody learned after 1988.
The numbers have gone down every year since that strike.
Big time.
- Dick Wolf

If you're going to vote on a television contract,
there is a certain rationality to saying that the same
structures that are applied to Health Plan participation
should be placed on the right to vote on a strike.
- Dick Wolf

The story drove the book.
That had a very seminal effect on the way I saw writing and storytelling.
If you can set a character in a story that is compelling and has a backbone,
you draw people in.
- Dick Wolf

When it went on the air, the sales department hated it.
It was the highest advertising pullout show in the history of NBC.
At the early focus groups, people were saying,
'Who are these people? Why should we watch them?
- Dick Wolf

TIVO executives stand up and say, 'Well,
we're not getting rid of commercials,
but we are letting them fast forward,
because people like commercials, and if they see one
that they like they stop and watch it.'
I mean,
please.
- Dick Wolf

People recognize certain things, like 'D' means 'this dialogue stinks.'
We're dealing with shows that are written here,
shot in New York and posted back here.
Accurate communication is a necessity.
- Dick Wolf

Their argument is that most shows are losers,
which is true, but it's also disingenuous to say,
'We are not going to take the risk unless it is totally
covered by the few successful shows that are out there.'
- Dick Wolf

There was an interesting article in Los Angeles Magazine about women directors.
A woman director makes one bad independent film and her career is over.
Guys tend to get an opportunity to learn from their mistakes.
- Dick Wolf

If you talk to a man in a language he understands,
that goes to his head.
If you talk to him in his language,
that goes to his heart.
- Nelson Mandela

Advertising is the greatest art form of the 20th century.
- Marshall McLuhan

Advertising is legalized lying.
- H. G. Wells

An advertising agency is 85 percent confusion and 15 percent commission.
- Fred Allen

Advertising is the art of convincing people to spend money
they don't have for something they don't need.
- Will Rogers

Great designers seldom make great advertising men,
because they get overcome by the beauty of the picture -
and forget that merchandise must be sold.
- James Randolph Adams

The trouble with us in America isn't that the poetry
of life has turned to prose,
but that it has turned to advertising copy.
- Louis Kronenberger

I have learned that it is far easier to write a speech
about good advertising than it is to write a good ad.
- Leo Burnett

The most common trouble with advertising is that it
tries too hard to impress people.
- James Randolph Adams

Yes, I sell people things they don't need.
I can't, however, sell them something they don't want.
Even with advertising.
Even if I were of a mind to.
- John O'Toole

Display advertising and the movies, though they may dull the wits,
certainly stimulate the eyes.
- John Dos Passos

Advertising is a valuable economic factor because it
is the cheapest way of selling goods,
particularly if the goods are worthless.
- Sinclair Lewis

They say that Madison Avenue will only pay high dollars
in advertising if they get the 18-35 age range.
- Sharon Gless

In my opinion, fun is what makes advertising successful.
- Leo Bogart

Today's smartest advertising style is tomorrow's corn.
- William Bernbach

I promised to have no partisan affiliation and no subsidy except advertising.
- Benjamin Henry Day

Advertising doesn't create a product advantage.
It can only convey it.
- William Bernbach

Advertising is only evil when it advertises evil things.
- David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything.
- David Ogilvy

Sanely applied advertising could remake the world.
- Stuart Chase

A lot of kids do not know my club exists yet.
I did not do any big advertising, and that's what I
might do in the next two or three weeks,
put something in the paper.
- Thomas Dooley

In advertising, I was frustrated by having to deal with the client.
It was the only time I really worked in a proper office,
and I didn't like it-simple as that.
- Terry Gilliam

Advertising treats all products with the reverence
and the seriousness due to sacraments.
- Thomas Merton

The headline is the 'ticket on the meat.'
Use it to flag down readers who are prospects for the
kind of product you are advertising.
- David Ogilvy

Some manufacturers illustrate their advertisements with abstract paintings.
I would only do this if I wished to conceal from the
reader what I was advertising.
- David Ogilvy

Does advertising corrupt editors? Yes it does,
but fewer editors than you may suppose...
the vast majority of editors are incorruptible.
- David Ogilvy

Advertising is the modern substitute for argument;
its function is to make the worse appear the better.
- George Santayana

There's so much truly putrid advertising out there it's embarrassing.
But not all advertising is bad.
Some of it is really quite mediocre.
- Jef I. Richards

Chess is as elaborate a waste of human intelligence
as you can find outside an advertising agency.
- Raymond Chandler

Society drives people crazy with lust and calls it advertising.
- John Lahr

Advertising is the rattling of a stick inside a swill bucket.
- George Orwell

I didn't think that a career in theater was very realistic
so I thought the only thing I could make money doing
and still be somewhat artistic was,
god help me, advertising.
- Liev Schreiber

Yahoo!
is the only company with both scale and leadership
in branded and search advertising.
- Terry Semel

But I think technology advertising will have to stop
addressing how products are made and concentrate more
on what a product will do for the consumer.
- Jay Chiat

If advertisers spent the same amount of money on improving
their products as they do on advertising then they
wouldn't have to advertise them.
- Will Rogers

Half the money I spend on advertising is wasted;
the trouble is,
I don't know which half.
- John Wanamaker

You can fool all the people all the time if the advertising
is right and the budget is big enough.
- Joseph E. Levine

Outside of advertising, the person who's influenced
me most is quite possibly Frank Gehry.
- Jay Chiat


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