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Frank Luntz Quotes and Sayings

I hope you find great value in these Quotes by Frank Luntz from my large collection of motivational and inspirational quotes and sayings.

It is acceptable to bring someone to tears if it explains
to them in an emotional way why a product,
a service, or a candidate is the right person,
is the right thing to do.
- Frank Luntz

What matters most in politics is personality.
It's not issues; it's not image.
It's who you are and what you represent.
- Frank Luntz

Traditional market researchers are cold and calculating and scientific.
- Frank Luntz

The principles behind explaining and educating the
product or the elected official is similar,
even though the actual execution of it is very,
very different.
- Frank Luntz

 

Politics is gut; commercials are gut.
- Frank Luntz

We as Americans assume that big companies are bad,
and big power companies are even worse.
- Frank Luntz

Some people call it global warming; some people call it climate change.
What is the difference?
- Frank Luntz

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We decide based on how people look; we decide based on how people sound;
we decide based on how people are dressed.
We decide based on their passion.
- Frank Luntz

The fundamental problem for Republicans when it comes
to the environment is that whatever you say is viewed
through the prism of suspicion.
- Frank Luntz

How I say it has as much of an impact on what people
think of me as what I say.
- Frank Luntz

I've done reasonably well over the last 10 years because
I took the strategy of language and politics and applied
it to the corporate world,
which has never been done before.
- Frank Luntz

The challenge in working in politics,
particularly if you're working for a political party,
is that everyone's a messenger.
- Frank Luntz

Sound science must be our guide in choosing which problems
to tackle and how to approach them.
- Frank Luntz

I have seen how effective language attached to policies
that are mainstream and delivered by people who are
passionate and effective can change the course of history.
- Frank Luntz

We as Americans and as humans have very selective hearing
and very selective memory.
We only hear what we want to hear and disregard the rest.
- Frank Luntz

My job as a pollster is to understand what really matters.
- Frank Luntz

Republicans use think tanks to come up with a lot of their messages.
The think tanks are the single worst,
most undisciplined example of communication I've ever seen.
- Frank Luntz

The way you communicate an idea is different than the
way you communicate a product.
- Frank Luntz

The advantage of working for a corporation is that it has only one message,
because a product or a service doesn't speak;
it's just there,
and you can advertise it.
- Frank Luntz

The Republican National Committee hired me,
and they hired me because they wanted someone who could
look members straight in the eye and tell them the truth.
- Frank Luntz

Preserving parks and open spaces is a winner because
it doesn't need to be explained to everyday Americans.
- Frank Luntz

People like me have to have the discipline only to work for clients,
corporations, political people, products,
services, networks that we believe in and we want to see succeed.
- Frank Luntz

It's all emotion.
But there's nothing wrong with emotion.
When we are in love, we are not rational;
we are emotional.
When we are on vacation, we are not rational;
we are emotional.
- Frank Luntz

A compelling story, even if factually inaccurate,
can be more emotionally compelling than a dry recitation of the truth.
- Frank Luntz

If you're a good numbers person, you're a bad language person.
- Frank Luntz

There's a lot of money with a lot of big law firms
that have a tremendous amount at stake by getting the
right language to convince the right jury that my client
is either innocent or that the opposition is guilty.
- Frank Luntz

When I started in this business, everybody said the
Democrats were the better communicators because they
sounded like social workers,
and Republicans were awful because they sounded like morticians.
In some cases.
they actually dressed like morticians.
- Frank Luntz

So often corporate America, business America,
are the worst communicators, because all they understand are facts,
and they cannot tell a story.
They know how to explain their quarterly results,
but they don't know how to explain what they mean.
- Frank Luntz

There are words that work, that are meant to explain
and educate on policies that work,
on products that work, on services that work.
I'm not going to ever try to sell a lemon.
I don't do that.
- Frank Luntz

One of the things that you have trouble with politicians,
particularly in Washington, is when you get mad at
them and you can't touch them;
you can't punch them; you can't yell at them.
- Frank Luntz

I don't understand why people whose entire lives or
their corporate success depends on communication,
and yet they are led on occasion by CEOs who cannot
talk their way out of a paper bag and don't care to.
- Frank Luntz

There's a problem with political polling in that you
have so much pressure to do what your client wants
you to do and say what your client wants you to say.
I've never felt that pressure.
I am independent of the political parties.
- Frank Luntz

The language of America changed with the election of Bill Clinton,
because with all due respect to my friends on the Republican side,
Bill Clinton is the best communicator of the last 50 years.
He felt your pain.
- Frank Luntz

Eighty percent of our life is emotion,
and only 20 percent is intellect.
I am much more interested in how you feel than how you think.
I can change how you think, but how you feel is something deeper and stronger,
and it's something that's inside you.
- Frank Luntz

Ideology and communication more often than not run
into each other rather than complement each other.
Principle and communication work together.
Ideology and communication often work apart.
- Frank Luntz

There are people still in the Republican Party that
I believe practice the communication of anger,
of disappointment, of regret, of pain,
of sorrow, of suffering.
That's not what the American people want to hear.
- Frank Luntz

Words can sometimes be used to confuse,
but it's up to the practitioners of the study of language
to apply them for good and not for evil.
It is just like fire; fire can heat your house or burn it down.
- Frank Luntz

In fact, in more cases than not, when we are rational,
we're actually unhappy.
Emotion is good; passion is good.
Being into what we're into, provided that it's a healthy pursuit,
it's a good thing.
- Frank Luntz

Stress is nothing more than a
socially acceptable form of mental illness.
- Richard Carlson

Often, we get stuck on a question
for which we can't find an acceptable answer.
That is a good time to consider asking a different question.
Every question is based on some assumptions -
usually invisible assumptions that we don't see, unless we go looking.
- Jonathan Lockwood Huie

For gold is tried in the fire and acceptable men in
the furnace of adversity.
- George Santayana

Writing is a socially acceptable form of schizophrenia.
- E. L. Doctorow

I love chicken.
I would eat chicken fingers on Thanksgiving if it were socially acceptable.
- Todd Barry

In a way, the sense of quality has improved,
the status symbol of the small things is gone,
and it is acceptable to use stainless steel,
even if the neighbour uses silver.
- Arne Jacobsen

It's absolutely not acceptable for people to argue that,
if we are going to do anything about climate change at all,
well, the responsibility lies solely with the individual.
- Peter Garrett

Ernest Hemingway did a great deal toward making the
writer an acceptable public figure;
obviously,
he was no sissy.
- Irwin Shaw

I found a certain kind of music congenial to me;
it never occurred to me to write music that was academically acceptable.
- Carlisle Floyd

Fame is no sanctuary from the passing of youth...
suicide is much easier and more acceptable in Hollywood
than growing old gracefully.
- Julie Burchill

The music is the main thing and it's just as easy to write acceptable words.
- Bill Haley

I think the only kind of acceptable evangelization
is the evangelization of good example.
- Andrew Greeley

I've analyzed the best I can...
and I have not found an impeachable offense,
and therefore resignation is not an acceptable course.
- Richard M. Nixon

Nothing is so unbelievable that oratory cannot make it acceptable.
- Marcus Tullius Cicero

It's much more acceptable for men to work and father kids.
There's an inherent inequality, because we want to do it all,
and I don't know how we can do this all.
- Julia Louis-Dreyfus

Maybe the way we have learned to look has changed in the last 25 years,
and the exotic is much more acceptable.
There are many artists now, younger artists,
who work out of the exotic.
- Anish Kapoor

A collective tyrant, spread over the length and breadth of the land,
is no more acceptable than a single tyrant ensconced on his throne.
- Georges Clemenceau

I want to work with the teachers' union.
But as I said out there, we have to put the kids first
and we are letting down a generation of California children.
It's not acceptable.
- Meg Whitman

Governing today means giving acceptable signs of credibility.
It is like advertising and it is the same effect that is achieved -
commitment to a scenario.
- Jean Baudrillard

There are some circles in America where it seems to
be more socially acceptable to carry a hand-gun than a packet of cigarettes.
- Katherine Whitehorn

Based on observations of the policies of my own government,
I viewed this action as an acceptable option.
- Timothy McVeigh

The government has once again made the right socially acceptable.
- Elfriede Jelinek

Columbia Law School men were being drafted,
and suddenly women who had done well in college were
considered acceptable candidates for the vacant seats.
- Constance Baker Motley

Intolerance is the most socially acceptable form of egotism,
for it permits us to assume superiority without personal boasting.
- Sydney J. Harris

Sainthood is acceptable only in saints.
- Pamela Hansford Johnson

When I got there, all the pasta and science stuff hadn't
quite caught on in England -
things that were perfectly acceptable then wouldn't be tolerated now.
- Robbie Fowler

What I said about John was that he liberated me from
my anxieties about writing in a correct,
acceptable way.
- Harry Mathews

I am actually wearing slacks on the show more than I ever have -
it is now acceptable,
and I like mixing it up.
- Mary Hart

We made a deal that was acceptable to us.
We got paid very handsomely for our final season.
- Jason Alexander

It has become more acceptable to describe yourself as a conservative,
but not everyone who uses that term about themselves
really is truly conservative.
- Jesse Helms

It didn't matter as much because I'm a singer,
not an actress, but my face is more acceptable in a
way now than when I first came on the scene,
because I'm part black.
- Carly Simon

I urge people to learn from the mistakes of others.
Please drink responsibly and it's never acceptable to drink and drive!
- Kim Kardashian

Cruelty might be very human, and it might be cultural,
but it's not acceptable.
- Jodie Foster


Quotes and Sayings

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- Jonathan Lockwood Huie

 


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