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Jef I. Richards Quotes and Sayings

I hope you find great value in these Quotes by Jef I. Richards from my large collection of motivational and inspirational quotes and sayings.

Advertising is totally unnecessary.
Unless you hope to make money.
- Jef I. Richards

In advertising, sex sells.
But only if you're selling sex.
- Jef I. Richards

Congress seems to believe that 'Children are our future'
is a phrase coined by tobacco advertisers.
- Jef I. Richards

If its not done ethically, advertising won't be trusted.
If consumers don't trust it, advertising is pointless.
- Jef I. Richards

 

Creativity is an advertising agency's most valuable asset,
because it is the rarest.
- Jef I. Richards

Advertising is speech.
It's regulated because it's often effective speech.
- Jef I. Richards

Commercial speech is like obscenity...
we can't seem to define it, but we know it when we see it.
- Jef I. Richards

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Creative without strategy is called 'art.'
Creative with strategy is called 'advertising.'
- Jef I. Richards

There's so much truly putrid advertising out there it's embarrassing.
But not all advertising is bad.
Some of it is really quite mediocre.
- Jef I. Richards

Advertising is the 'wonder' in Wonder Bread.
- Jef I. Richards

Is advertising a profession, like law or medicine?
How many new parents clutch their baby to their breast and declare,
'I want this child to grow up to be a media planner'?
- Jef I. Richards

In the world of commercial speech, tobacco advertising
bears the earmarks of an endangered species.
- Jef I. Richards

I wish all consumers were as gullible as advertising's biggest critics.
Anyone who believes advertising is that powerful will believe almost anything.
- Jef I. Richards

While it may be true that the best advertising is word-of-mouth,
never lose sight of the fact it also can be the worst advertising.
- Jef I. Richards

The law requires a paper towel ad to be scrupulously honest,
but allows political candidates to lie without reproach.
What's wrong with this picture?
- Jef I. Richards

I believe 'credibility' is one of the biggest issues
yet to be addressed by Internet advertisers.
- Jef I. Richards

The Death of Advertising? I think that's in the book of Revelation.
It's the day when people everywhere become satisfied with their weight,
their hair, their skin, their wardrobe,
and their aroma.
- Jef I. Richards

There is a huge difference between journalism and advertising.
Journalism aspires to truth.
Advertising is regulated for truth.
I'll put the accuracy of the average ad in this country
up against the average news story any time.
- Jef I. Richards

If you talk to a man in a language he understands,
that goes to his head.
If you talk to him in his language,
that goes to his heart.
- Nelson Mandela

Advertising is legalized lying.
- H. G. Wells

Advertising is the art of convincing people to spend money
they don't have for something they don't need.
- Will Rogers

Great designers seldom make great advertising men,
because they get overcome by the beauty of the picture -
and forget that merchandise must be sold.
- James Randolph Adams

Advertising is the greatest art form of the 20th century.
- Marshall McLuhan

An advertising agency is 85 percent confusion and 15 percent commission.
- Fred Allen

I do not regard advertising as entertainment or an art form,
but as a medium of information.
- David Ogilvy

Advertising - a judicious mixture of flattery and threats.
- Northrop Frye

We are pushing hard to find quality advertising clients.
- Ben Nicholson

The Internet offers an interesting combination of advertising
and community by participating in the community you
can become an advertisement for yourself.
- Walter Jon Williams

I don't think there is enough educational programming,
but unfortunately, television is built around advertising
and those shows don't get the big ratings.
- Will McDonough

Until the rise of American advertising,
it never occurred to anyone anywhere in the world that
the teenager was a captive in a hostile world of adults.
- Gore Vidal

Advertising is the art of making whole lies out of half truths.
- Edgar A. Shoaff

I have learned that it is far easier to write a speech
about good advertising than it is to write a good ad.
- Leo Burnett

Advertising people who ignore research are as dangerous
as generals who ignore decodes of enemy signals.
- David Ogilvy

As the mainstream media has become increasingly dependent
on advertising revenues for support,
it has become an anti-democratic force in society.
- Robert McChesney

The vice-president of an advertising agency is a bit
of executive fungus that forms on a desk that has been exposed to conference.
- Fred Allen

Like a midwife, I make my living bringing new babies into the world,
except that mine are new advertising campaigns.
- David Ogilvy

Advertising is an environmental striptease for a world of abundance.
- Marshall McLuhan

We have always said that advertising is just the icing on the cake.
It is not the cake.
- Meg Whitman

The only prejudice I've found anywhere in TV is in
some advertising agencies,
and there isn't so much prejudice as just fear.
- Nat King Cole

If your advertising goes unnoticed, everything else is academic.
- William Bernbach

The critic is the only independent source of information.
The rest is advertising.
- Pauline Kael

In advertising, not to be different is virtual suicide.
- Thornton Wilder

Advertising was fairly simple work, and I really just
wanted a job where I could sit and write every day
and not get fired for it like I had at other jobs,
but it was fun.
- John Hughes

Language thus becomes monumental because of the mutations of advertising.
- Robert Smithson

The advertising world had space men in it before spacemen existed.
- Fred Allen

Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
- Leo Burnett

Religious advertising is undergoing a dramatic conversion.
- Lisa Miller

Advertising is a valuable economic factor because it
is the cheapest way of selling goods,
particularly if the goods are worthless.
- Sinclair Lewis

Neoclassical economics insists that advertising cannot
force consumers to buy anything they don't already want to buy.
- Christopher Lasch

When executing advertising, it's best to think of yourself
as an uninvited guest in the living room of a prospect
who has the magical power to make you disappear instantly.
- John O'Toole

Governing today means giving acceptable signs of credibility.
It is like advertising and it is the same effect that is achieved -
commitment to a scenario.
- Jean Baudrillard

In advertising, I was frustrated by having to deal with the client.
It was the only time I really worked in a proper office,
and I didn't like it-simple as that.
- Terry Gilliam

Mass demand has been created almost entirely through
the development of advertising.
- Calvin Coolidge

I promised to have no partisan affiliation and no subsidy except advertising.
- Benjamin Henry Day

A lot of kids do not know my club exists yet.
I did not do any big advertising, and that's what I
might do in the next two or three weeks,
put something in the paper.
- Thomas Dooley

The headline is the 'ticket on the meat.'
Use it to flag down readers who are prospects for the
kind of product you are advertising.
- David Ogilvy

The very first law in advertising is to avoid the concrete
promise and cultivate the delightfully vague.
- Stuart Chase

News represents another form of advertising,
not liberal propaganda.
- Christopher Lasch

Advertising is the art of the tiny.
You have to tell a complete a story and deliver a complete
message in a very encapsulated form.
It disciplines you to cut away extraneous information.
- Dick Wolf

Advertising generally works to reinforce consumer trends
rather than to initiate them.
- Michael Schudson

Advertising is fundamentally persuasion and persuasion
happens to be not a science,
but an art.
- William Bernbach

I walked out with 14 advertising projects.
- Peter Max

I was in advertising for years.
That was cushy, you know? It's pretty cushy in a lot of ways,
but I hated it.
- Augusten Burroughs

In other words, if you - the cost of promoting movies,
the advertising and promotion of a movie,
the budget is almost as large as the cost of the movie.
- Richard Attenborough

The truth is that our way of celebrating the Christmas
season does spring from myriad cultures and sources,
from St.
Nicholas to Coca-Cola advertising campaigns.
- Richard Roeper

Yahoo!
is the only company with both scale and leadership
in branded and search advertising.
- Terry Semel

You have always had individual directors who begin
in the advertising or commercial world,
but they are probably exceptions rather than the traditional pattern.
- Ann Macbeth

I was taken in by what might be called the Hard Times
version of the Communists' advertising or recruiting technique.
- Elia Kazan

The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett

I didn't think that a career in theater was very realistic
so I thought the only thing I could make money doing
and still be somewhat artistic was,
god help me, advertising.
- Liev Schreiber

Mass consumption, advertising, and mass art are a corporate Frankenstein;
while they reinforce the system,
they also undermine it.
- Ellen Willis


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