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Leo Burnett Quotes and Sayings

I hope you find great value in these Quotes by Leo Burnett from my large collection of motivational and inspirational quotes and sayings.

What helps people, helps business.
- Leo Burnett

Related topics: Leadership

A good ad which is not run never produces sales.
- Leo Burnett

Curiosity about life in all of its aspects,
I think, is still the secret of great creative people.
- Leo Burnett

I have learned to respect ideas, wherever they come from.
Often they come from clients.
Account executives often have big creative ideas,
regardless of what some writers think.
- Leo Burnett

 

If you don't get noticed, you don't have anything.
You just have to be noticed, but the art is in getting noticed naturally,
without screaming or without tricks.
- Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of,
'That's a hell of an ad.'
- Leo Burnett

Advertising says to people, 'Here's what we've got.
Here's what it will do for you.
Here's how to get it.'
- Leo Burnett

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There is no such thing as a permanent advertising success.
- Leo Burnett

I am one who believes that one of the greatest dangers
of advertising is not that of misleading people,
but that of boring them to death.
- Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.'
There's only 'smart sell' and 'stupid sell.'
- Leo Burnett

Plan the sale when you plan the ad.
- Leo Burnett

The secret of all effective originality in advertising
is not the creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

To swear off making mistakes is very easy.
All you have to do is swear off having ideas.
- Leo Burnett

The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett

Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.
- Leo Burnett

Too many ads that try not to go over the reader's head
end up beneath his notice.
- Leo Burnett

I regard a great ad as the most beautiful thing in the world.
- Leo Burnett

The work of an advertising agency is warmly and immediately human.
It deals with human needs, wants, dreams and hopes.
Its 'product' cannot be turned out on an assembly line.
- Leo Burnett

Fun without sell gets nowhere but sell without fun
tends to become obnoxious.
- Leo Burnett

The greatest thing to be achieved in advertising,
in my opinion, is believability, and nothing is more
believable than the product itself.
- Leo Burnett

The secret of all effective advertising is not the
creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

If you can't turn yourself into your customer,
you probably shouldn't be in the ad writing business at all.
- Leo Burnett

Advertising is the ability to sense,
interpret...
to put the very heart throbs of a business into type,
paper and ink.
- Leo Burnett

I have learned that trying to guess what the boss or
the client wants is the most debilitating of all influences
in the creation of good advertising.
- Leo Burnett

Anyone who thinks that people can be fooled or pushed
around has an inaccurate and pretty low estimate of people -
and he won't do very well in advertising.
- Leo Burnett

I have learned that it is far easier to write a speech
about good advertising than it is to write a good ad.
- Leo Burnett

When you reach for the stars you may not quite get one,
but you won't come up with a handful of mud either.
- Leo Burnett

Regardless of the moral issue, dishonesty in advertising
has proved very unprofitable.
- Leo Burnett

Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
- Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun.
Nobody is in business for fun, but that does not mean
there cannot be fun in business.
- Leo Burnett

A good basic selling idea, involvement and relevancy,
of course, are as important as ever,
but in the advertising din of today,
unless you make yourself noticed and believed,
you ain't got nothin'.
- Leo Burnett

Whether or not the standard of living made possible
by mass production and in turn by mass circulation,
is supported by and filled with the work of us hucksters,
I guess is something that only history can decide.
- Leo Burnett

I have learned that you can't have good advertising without a good client,
that you can't keep a good client without good advertising,
and no client will ever buy better advertising than
he understands or has an appetite for.
- Leo Burnett

Learn to do common things uncommonly well;
we must always keep in mind that anything
that helps fill the dinner pail is valuable.
- George Washington Carver

He who passively accepts evil is as much involved in it
as he who helps to perpetrate it.
He who accepts evil without protesting against it
is really cooperating with it.
- Martin Luther King, Jr.

It is not so much our friends' help that helps us,
as the confidence of their help.
- Epicurus

The sage does not hoard.
The more he helps others, the more he benefits himself,
Having bestowed all he has on others, he has yet more;
having given all he has to others, he is richer still.
- Lao Tzu

Service which is rendered without joy
helps neither the servant nor the served.
But all other pleasures and possessions
pale into nothingness before service
which is rendered in a spirit of joy.
- Mohandas (Mahatma) Gandhi

If the money we donate helps one child or can ease the pain of one parent,
those funds are well spent.
- Carl Karcher

God helps them that help themselves.
- Algernon Sidney

In terms of fitness and battling through cancer,
exercise helps you stay strong physically and mentally.
- Grete Waitz

All our knowledge merely helps us to die a more painful
death than animals that know nothing.
- Maurice Maeterlinck

When you have a good mother and no father,
God kind of sits in.
It's not enough, but it helps.
- Dick Gregory

Being a father helps me be more responsible...
you see more things than you've ever seen.
- Kid Rock

God, our Creator, has stored within our minds and personalities,
great potential strength and ability.
Prayer helps us tap and develop these powers.
- Abdul Kalam

What really helps a guy to become an action hero today
is the directing of the movie.
All those fast cuts.
- Jean Claude Van Damme

It's flattering if people think I'm attractive.
If it helps, great, but it's not going to get in the
way of me wanting to win.
That's what I'm all about.
- Lorrie Fair

In a world full of competing emergencies and disasters,
it really helps if there is an international locomotive
that can help us bring attention -
help us bring resources.
- Jan Egeland

Sometimes when things get kind of frantic,
it helps to call my husband Steve, because I think
he's got a real good sense of where everything's gonna be in a few years.
- Christa McAuliffe

So fear helps me from making mistakes,
but I make lot of mistakes.
- Steve Irwin

Competition helps people figure it out.
- Brian McBride

The result showed that fortune helps the brave.
- Titus Livius

Dream study impacts culture.
We are put in touch with the inner poet who dreams.
We hear our inner, subjective response to the outer world.
That helps spiritualize our lives.
- Henry Reed

Painting directly from nature is difficult as things do not remain the same;
the camera helps to retain the picture in your mind.
- Theodore Robinson

And for REO - they get to play for some Styx fans and
then we get to play in front of some REO fans.
It helps spread the new music to the following of other bands.
- James Young

Using lots of fresh foods, fruits and vegetables,
helps to keep the menu buoyant - I don't know if that's the right word,
but it keeps a balance of freshness and health.
- Sally Schneider

You can't be a real country unless you have a beer and an airline.
It helps if you have some kind of a football team,
or some nuclear weapons, but at the very least you need a beer.
- Frank Zappa

I'm not sure exactly how gossiping about my life with
my audience really helps them.
- Tyra Banks

The only advice I can give to aspiring writers is don't
do it unless you're willing to give your whole life to it.
Red wine and garlic also helps.
- Jim Harrison

All other ways of mortification are vain,
all helps leave us helpless, it must be done by the Spirit.
- John Owen

I think being a competitive diver for years helps you
focus and dedicate yourself to what's needed.
- Jason Statham

God blesses him who helps his brother.
- Abu Bakr

It helps, I think, to consider ourselves on a very long journey:
the main thing is to keep to the faith,
to endure, to help each other when we stumble or tire,
to weep and press on.
- Mary Richards

I keep a guitar around while writing and will improvise music.
I do this for several reasons, such as that it's fun,
and sometimes it helps me with the meter.
- Jack Prelutsky

Of course, I do have a slight advantage over the rest of you.
It helps in a pinch to be able to remind your bride
that you gave up a throne for her.
- King Edward VIII

The crowd gives us so much energy and we are able to really feed off of it.
Hitting those shots and having the crowd go crazy helps boost our confidence.
We love our fans.
- Steve Nash

Your behavior is based on your beliefs,
and what you do and say, over and over again,
helps develop your habits.
- Darren L. Johnson

It helps if you really enjoy your jobs.
If you don't, then just think about the money.
- Lisa Nicole Carson

I have expertise in five different fields which helps
me to easily understand the analogy between my scientific
problems and those occurring in nature.
- Philip Emeagwali

It always helps to be a good programmer.
It is important to like computers and to be able to
think of things people would want to do with their computers.
- Bill Budge

Nothing helps a bad mood like spreading it around.
- Bill Watterson


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